Tag: loyalty
Monday, 15 April 2019
Is brand loyalty dead?
For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.
Published in
Marketing
Thursday, 01 December 2016
There's a reason why some employees are outstanding, and others look on...
There's a changing of the guard coming up in the next few years, and I can see it very clearly. I have a 20 year old niece who has nearly finished University and has received High Distinctions and Distinctions in everything she has done (Marketing and Human Resources) as well as worked full-time for three years at Marketing Eye, played sport and had an active social life.
Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
Published in
Marketing
Tuesday, 03 February 2015
Brand loyalty means treating all customers equally
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in
Marketing
Thursday, 13 October 2011
Twitter - block and unblock - can Twitter learn from Facebook
As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship.
Published in
Small Business Marketing