Tag: service
Saturday, 28 September 2019
Google Turns 21 Today
Today, September 27, 2019, everyone’s favourite search engine turned 21 years old. What began as a merely an idea, a paper published by Stanford PhD students Sergey Brin and Larry Page called “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, has become a multibillion-dollar company and the most popular search engine by a wide margin. Not only is it a search engine, but Google has its own browser with its very own suite of services like Gmail, Google Docs, Sheets and cloud storage with Google Drive. In a matter of merely 21 years, Google has become the primary way that people search the internet. How did this happen? Now that Google is of legal drinking age in the US, let’s take a look at how they got where they are today.
Published in
Marketing
Thursday, 25 May 2017
Your competitors are beating you, but why?
We spend a lot of time thinking about why a competitor is out-performing one of our clients, who may be smaller, but we never use that as an excuse, in the market.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
Published in
Marketing
Tuesday, 03 February 2015
Brand loyalty means treating all customers equally
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in
Marketing