Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Page 53

Have you kick started your Marketing for 2016?

So your marketing for this year is pretty much done and dusted now… except for your last pre-Christmas campaigns over the next few weeks. So what then? Do you have a plan in place for talking to your customers in January, with a strategy that will take you through 2016?

Telling the right story at the right time is essential to a successful Marketing campaign, and the last thing you want is to be behind the eight-ball due to a lack of planning. Leaving it until you get back from holidays in January to think about your Marketing message means you will be well behind your competitors who have a strategy mapped out.

Here are my 3 top tips for getting ahead of the game with your Marketing for 2016…
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Reasons why women don't always reach the same heights in business as men

Reasons why women don't always reach the same heights in business as men

If you thought it was hard to start a business, spare a thought for those who are actually running businesses and trying to take them to the next level.   It's one thing to get off your bum and start a business that originates as just an idea, or the next viable step from working for someone else, but what happens when that takes off? Is it easier or is it harder.
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Why entrepreneurs go broke

Why entrepreneurs go broke

Guest Post by entrepreneur and "money man" Scott Malcolm, of Money Mechanics. 

The excitement of a new business venture or idea requires a different energy and skill set to the day to day of running a business.  Entrepreneurs have skill set and vision to setup business but often need strategies in place to take the business to the next level and run it!
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Do you know what a high performing marketing department looks like in 2016

Do you know what a high performing marketing department looks like in 2016

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
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The role that science, physics and creativity plays in marketing

The role that science, physics and creativity plays in marketing

As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
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What does Marketing Eye give you that other marketing firms don't?

What does Marketing Eye give you that other marketing firms don't?

The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
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What new retailers are doing differently

What new retailers are doing differently

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.
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Top 10 Retail Brands That Lead on Social Media Performance

Written by Joyce Shin 

Top brands online have a number of things in common; they post regularly, they are on-brand and they sell the sizzle whether it's using women that are beautiful (and men for that matter), or using the best lighting for each and every product shot.
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The anonymous slanderer - should you employ them in your business?

The anonymous slanderer - should you employ them in your business?

Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in Australian law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.

Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
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10 Things every retailer must do before Christmas

10 Things every retailer must do before Christmas

The countdown is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas? Here is your retail marketing “TO DO” list to help you decide.

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