As of a few days ago, I had never heard of Lauren Southern. That all changed when a fellow tweeter asked me if I have been watching her coverage. I hadn't. In fact, I hadn't read the news for almost a week. I have grown tired of fake news, sensationalism and spin that takes everyone away from the real facts.
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Marketing Strategy Blog - Marketing - Page 24
Has anyone else fell in love with the television show "Younger"?
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The continuous fake job advertisements being placed on a scandalous platform such as Glassdoor, curated by scraping websites of companies that they have encouraged to hire their services, has hit a low point.
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The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.
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We have four (4) gun marketing interns in our Sydney office, and given that they seemed to love chatting to each other and working together, we gave them a task to write a blog. We didn't expect quite this though...
Our expectations as marketing interns
We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.
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Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.
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It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
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Just when I thought I was getting comfortable with millennials, I have been bombarded with a new type of marketer in the office.
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It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft.
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Imagine my surprise when I landed back in Australia, only to be picked up by one of my team members who was so excited about showing me what he and the rest of the team had achieved while I was gone.
They had done things, without any request from management, to take the business to the next level.
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They had done things, without any request from management, to take the business to the next level.
From the moment I landed, my heart started to sing. I've been to New York more than 100 times, yet it still has me hooked. No matter what airport you land, you know that the drive to your hotel or wherever you are staying is going to make you come alive in a way that no other city in the world is able to do.
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At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.
For instance:
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For instance:
After a walk through Rushcutters Bay Park in Sydney, Lewis Lambert, Ethan Perry and myself headed to the office. It is 7am and we are all ready to kick some serious goals. This song came on the radio from Florida Georgia Line, "Stay".
"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.
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"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.
Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
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