Marketing Strategy Blog - Marketing - Page 25

You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.

It's that time of year and while we are all celebrating the first day of summer, we know there is a lot to do as the year comes to an end.

There always comes a time when we question what’s next? Are you bored, tired or frustrated in your current position? Dreading going to work of a morning? There is no career path for a marketer.

We all need a career change here and there – but what we need is to find the role that’s exciting, has endless possibilities and keeps us on our toes!

If you have found yourself on a steep learning curve over the past few years, don't become complacent, because doing just that will make you irrelevant, and I know this first hand.

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.