Marketing Strategy Blog - Page 47

I was very proud of Emma Watson when she did her speech for the United Nations promoting HeForShe. It was a significant move forward in looking at the whole gender equality issue in a different, more level approach.

I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.

About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.

When I was young, sub-25 years of age, I never had an opportunity to go to a conference that had a line up of speakers quite like that of the North Queensland Entrepreneurs Conference. In fact, I really didn't know it existed. Well, it doesn't and certainly a lineup as inspiring as the one put together for Townsville on 8 November 2016, has not been done before.

In the 17 years of being in business, I have screwed up an awful lot. Sometimes I learned my lessons, others I was taught a few more times before I actually got it.

I cannot say that I am not nervous about the upcoming North Queensland Entrepreneurs Conference. Of course I am! It's going to be awesome. Without sounding Trump-ish, "Let's make North Queensland Great Again".

I've been in the Netherlands for 4 days and I am mesmerized, as always, with its sheer beauty. From harbour views through to fields of everything imaginable, you watch from the side a sustainable country go about its day on bikes, without seamingly a care in the world.