My absence for 10 days from this blog has been pertinent to where Marketing Eye is heading into the future. Last year we committed to giving to charity, namely through using our expertise, money and resources to build The World Incubator in Charters Towers.

I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.

It's been an interesting visit to say the least.

The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival. 
An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!
Sep 08, 2011
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Feb 27, 2011
Ms-and-nic-300x20215 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Now, it certainly isn’t for everyone, but my oh my…
Every three months, I make a trip out to rural Australia (Charters Towers) to meet with  a number of clients.
Feb 24, 2011
Marketing Eye is next year expanding its business into regional and rural Australia, giving our country counterparts the same advantages as those small businesses in the city.

Managing expectations is a grey area because sometimes, some people expect too much.

This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.

When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.

Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.

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