I am officially in love! Seriously. Pinterest.com is by far my favourite social media network - ever. I can sit there all day long looking at the art on my Pinterest.com pinboard and still never get bored. It is like being in the most extraordinary gallery, that transcends anything you have ever experienced before. And, there is something for everyone.

Making Hitwise's Top 10 Social Network list beating Linkedin and Google+ is no easy feat for this unassuming social media platform that is the newest social media platform in town.

It is the best platform for business today particularly small business - especially if you are a visual person and your small business clients are visual people too.
Pinterest.. more than a passing interest for small business marketing

You can drive traffic and leads to your website, but be WARNED... you are not to be TOO OBVIOUS - otherwise, you will be gone from Pinterest as fast as you arrived. Which if you think about it, isn't a bad thing.

Quality is paramount. If you sell drinks, homes, services - you name it, and you can put it into pictures or into a video, then this is the platform for you.

Pinterest is all about visually sharing, curation, discovering new interests by pinning images or videos to your own or others pinboards. You can browse for hours other items that have been pinned and get ideas. As with most social networks, you can share to your Twitter and Facebook accounts, or send as an email or embed into your website or blog.

Etiquette is paramount. Actually, if you don't have good manners, you won't last long. If you use someone's pictures you must give them credit. You cannot blatantly self promote. No negativity or blasting other people's pins. This is very much pleasantville but with an artistic twist.

Things you can do on Pinterest;

  1. Post your logo - only if it's cool
  2. Post a picture of your product - once again, make sure the picture is really good otherwise no-one will look at it. But with the quality of iphones today and the fact you can photoshop your picture on your iphone, will make your life much easier and you can always be picture perfect.
  3. Do a video about a topic of interest. In my case, it may be about marketing or how companies have promoted their brands through pinterest.com.
  4. Pin pictures, sayings and videos that resonate with your brand and followers.
  5. Find followers - encourage friends and friends of friends to follow you.
  6. Put a 'pin' tag on your website and on your blog.
  7. Feature events online and offline.
  8. Use hashtags.
  9. Be creative and innovative. Show off your own style - chances are that there will be others that will appreciate it too.
  10. Set up a pinterest.com account for your business NOW! Don't miss out before someone steals your brand name.

And if you have a moment, say 'hi' to me on pinterest.com and we can pin each other. Look for Mellissah Smith. See you soon!

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye


  • Brittany

    What an interesting new social media device. As social media is fast becoming more and more dominant in today's business world, new and interesting ideas keep popping up like pinterest.com.

    This concept seems like an innovative mash between facebook, twitter and instagram, utilising the effective aspects of each to create a handy marketing tool.

    As our society demands faster results, this website is perfect as a photo can be posted and clients can view the company's aesthetic by just a visual glance.

    I definitely believe this tool will be heavily utilized in the future.

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