I have tossed and turned throughout the night deciding how much I should share on what I am doing with my business on this blog.

There are many reasons for this; namely, is that I don't want to give too much away in case, heaven forbid, someone copies.

But I have this blog, which many wonderful people read, and it's very real. It tells it how it is. If you read the blog daily, you would pretty much know who I am, what I think about business and be getting a fair share of stories that may or may not relate to your own small business experiences.

Last week, I talked on how to get your business to the next level. Well, I am there. I have had enough holidays, and I am completely and utterly committed to taking my business to the next level. My enthusiasm for Marketing Eye and what it has to offer is contagious. I know this because every meeting I have of late, people make comment.

Marketing Eye is successful in Australia. I am proud of its accomplishments and what it provides the businesses we work with. We are innovative to a point, that many of our competitors copy our website word for word, our service offering and as much as they can - our spiel. But they are never going to be us as we will always be the innovator, the thought-leader and the risk taker.
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The marketing industry has undergone an extensive consolidation of industry players. Very few players have been able to do this successfully (aka Photon Group's disaster) and as such, the industries arrogant approach to growth has been somewhat stunted.

In small business marketing, there are few successful players. Most are freelancers or they have very small businesses and outsource areas of their business. We don't hire freelancers and have a no outsourcing policy. Part of our point of difference.

Marketing Eye provides a complete marketing department under one roof. No outsourcing. That means that the companies brands we work with, are managed and maintained with branding integrity across all marketing and communications mediums.

Later today, I will post a presentation of what we do and how we do it on Slideshare, but for now, let's talk about what Marketing Eye is doing to expand.

Australia is going very well. We are very happy with its growth and our CEO, Julie Schoneveld is a passionate and talented leader.

But Australia is a very small market.

The US is not. It's huge. Mammoth. 27.5 million potential clients that fit into our small business category.

To launch in the US market, we need to showcase our point of difference and get our brand out there very fast and effectively. We need to set up sales teams, a Marketing Eye school and aggressively hit the market.

To do this, we need a capital injection. So, in the upcoming weeks, as we finalise our investors that are going to assist in Marketing Eye expanding to the US, I will share my journey - the highs and the lows.

Hope you enjoy it. If you have experiences of doing the same, please feel free to share either on this blog or by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

6 comments

  • Tajmul
    Tajmul
    12/04/12

    I want to thank the blogger very much not only for this post but also for his all previous efforts. I found this site to be very interesting. I will be coming back to this site for more information.

    Thanks

  • Josh
    Josh
    15/03/12

    It sounds like you have seen an oppurtunity in a new market and are going for it with everything you've got!

  • Raihan
    Raihan
    02/03/12

    I agree, completely. The last company I worked with was only a small manufacturing business in Malaysia, but they knew the market was great in US and that's where they shifted their focus to and doing business with just US alone has been doing wonders!

  • Ren
    Ren
    01/03/12

    The US definatley has lots of opportunity for Marketing Eye to tap into. As Mellissah did mention it all about being noticed and demonstrating those points of differences to potential clients in the US. Being unique too adds to this point of difference and that is what Marketing Eye is, a very unique Marketing agency with lots to offer its clients. Marketing eye certainly prides themselves on producing quality pieces.
    Good luck Marketing eye, i'm certain you will achieve an increased client based, if you sucessfully tap into the US.

  • Hela
    28/02/12

    I love your point about others copying what you do, and then the punch line "But they are never going to be us"!

    "copy & paste" will not work without the insight, the inspiration.

    First time visiting your blog, not the last.

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