Marketing Strategy Blog - Page 40

When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.

You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.

I've never thought that far ahead. It's not because I don't dare to think about the future, but more to do with the fact that I am in the present, working through one 'to do list' item after another.

We are all on a journey in life, that is quite often than not, dictated by our desire for greater experiences or money. The latter is an interesting mark as it can either defeat you, or make you, and few people find the happy medium whereby they have enough to live a good life, and to give to others at the same time, without making money their scorecard.

Experiences are to be had. Sometimes people hold themselves back from their full potential, only to find disappointment in the end result. Why are they holding themselves back, when they could simply let go a bit and find their way into the place they were always searching to go? 

Everyone has been to an office Xmas party that has gone a little a-wire.