The last quarter in Australia is always a tricky one. With public holidays, grand finals, racing carnivals, school holidays and the festive season parties, many sales and marketing professionals put their foot off the accelerator.
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Marketing Strategy Blog - Page 41
Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally.
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89 days, 16 countries, 6 different languages and a lifetime experience. It's safe to say these past three months were nothing short of an absolute blast, but travelling was honestly more than that, it was an incredible lifetime opportunity filled with lessons and one of kind experiences one can only imagine.
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“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
There really is nothing like travelling to broaden your horizons and open your eyes a little more. So why does every marketer need to take the time to travel?
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There really is nothing like travelling to broaden your horizons and open your eyes a little more. So why does every marketer need to take the time to travel?
Who has fallen in love with the 'new shiny toy' and forgotten about their old one's?
I have definitely done this so many times. My mentor always says to me "The new girl is always prettier than the girl you took to the dance". So true. I can attest to that.
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I have definitely done this so many times. My mentor always says to me "The new girl is always prettier than the girl you took to the dance". So true. I can attest to that.
With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.
The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing.
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The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing.
While many millennials have checked employment history, it's not hard for those who don't to stand out from the crowd and be the candidate of choice.
The world is full of opportunities and career choices doesn't have to include career 'mistakes' if you know a few ways to trick how you think about things, to ensure that you are not feeling the pinch of regret when you can't see the forest from the trees.
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The world is full of opportunities and career choices doesn't have to include career 'mistakes' if you know a few ways to trick how you think about things, to ensure that you are not feeling the pinch of regret when you can't see the forest from the trees.
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.
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I'm celebrating 18 years as an entrepreneur and I can safely say that there are still a few more years to come.
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In a creative and stressful industry like marketing, we are always looking for ways to increase employee happiness, wellbeing and productivity. From daily stand-up meetings to team lunches and birthday celebrations, we make a conscious effort to build trust and cohesion within the team and make Marketing Eye a great place to work! Our Australian offices are all pet friendly and it makes for a less stressful and more productive work day when our pooches are in.
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Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.
Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
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Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
Less hustle, more bustle. That's what I say. I know most entrepreneurs talk about how they hustle their way to success. I can safely say, I have not. In fact, I dream of being a hustler, but fall dissimile short of this in every way possible because I am one of those people who can tell you what I do if you ask, but won't broadcast due to the fact that I am actually shy.
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It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.
Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
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Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.
The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.
I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.
My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
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The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.
I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.
My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
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