Tag: development

In the vibrant marketing industry, cultivating the skills and performance of in-house marketing managers is extremely important for sustained business success. Let’s look at ten essential tips to develop your marketing managers, ensuring they stay ahead of the curve in strategy, execution and innovation.

As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions. 

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

In business, we often imagine our worst-case scenarios - “What’s the worst that can happen if it goes wrong? How can I avoid the situation? How can I fix it?”

The workforce has changed. You really don’t need to be a rocket scientist to realise that. In fact, it has changed so much, many of us old-timers have become out-of-date and a little redundant. While I can’t speak for everyone, I can share my experiences of feeling inadequate and constantly second guessing whether or not I make the right decisions.

I'm often asked what my management style is and it's a very hard question to answer. I am almost never "there" and we have had in place until two years ago a CEO, so there was never a reason for me to be actively involved in day-to-day management or leadership. In the past two years, we have focused on a flat management style where no-one really has a boss but they have a "coach" or person to go to with a title of State Manager whenever they feel the need to for normal administrative purposes or if they feel they are looking for leadership.