Tag: Alexa
Wednesday, 20 March 2024
The Sound of Success: Dominating Voice Search Optimisation Today
In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game.
Published in
Marketing
Tuesday, 02 July 2019
"Siri, I would like a pizza. Can you find me a pizza take-out in Melbourne city?"
Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.
Published in
Marketing
Tuesday, 12 February 2019
Marketing has a new frontier
Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology.
Published in
Marketing