Marketing has changed. Technology is more intuitive and with AI, machine learning and big data, it is far more accurate than human beings. While marketers will still be needed to write marketing campaigns and drive outcomes, they won't be needed where they are spending a majority of their time.
The fact that this change has come about, is terrifying not only to marketers, but to marketing media. What does this mean for their jobs? Smaller pages and therefore fewer jobs? Less relevance? Unless marketing media disrupts itself, they too may find themselves with redundancy packages.
I'm not afraid of change. I am excited by it. I know that marketing as a career is about to change significantly, and instead of scaring marketers, it should be making them very excited by what is possible. Changing up their jobs, and doing things like creative marketing campaigns will keep them interested and most importantly relevant.
KPI's around marketing need to be in place and while marketer are forever saying no to outside marketing audits, because they worry someone is going to find something that they haven't done and then they may get fired or 'found out' - is simply silly. When someone finds a gap, embrace it, learn from it and take on new skills to improve what you are doing for the companies you work for.
Life is too short to be worried about things that you actually can change. Knowledge is power and by embracing it, marketers will be taken to a whole new level, and respect will come their way.
If you are thinking about your job in marketing, start researching. Find new ways you can improve what you are doing. Read with enthusiasm new technology developments and campaigns that are working for companies in the market. Watch the leaders and follow to a degree, but then pave your own way.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants