You may have read that robots will not replace marketers - and I am going to tell you now, in this blog, that largely they will. Marketing as a profession will change in the next 12 month to 2 years so dramatically, that everyone will need to re-invent themselves and companies that are still selling the same old marketing skill set, will find that they no longer have a business.
Why we are re-inventing Marketing Eye

Marketing has changed. Technology is more intuitive and with AI, machine learning and big data, it is far more accurate than human beings. While marketers will still be needed to write marketing campaigns and drive outcomes, they won't be needed where they are spending a majority of their time.

The fact that this change has come about, is terrifying not only to marketers, but to marketing media. What does this mean for their jobs? Smaller pages and therefore fewer jobs? Less relevance? Unless marketing media disrupts itself, they too may find themselves with redundancy packages. 

I'm not afraid of change. I am excited by it. I know that marketing as a career is about to change significantly, and instead of scaring marketers, it should be making them very excited by what is possible. Changing up their jobs, and doing things like creative marketing campaigns will keep them interested and most importantly relevant.

KPI's around marketing need to be in place and while marketer are forever saying no to outside marketing audits, because they worry someone is going to find something that they haven't done and then they may get fired or 'found out' - is simply silly. When someone finds a gap, embrace it, learn from it and take on new skills to improve what you are doing for the companies you work for.

Life is too short to be worried about things that you actually can change. Knowledge is power and by embracing it, marketers will be taken to a whole new level, and respect will come their way.

If you are thinking about your job in marketing, start researching. Find new ways you can improve what you are doing. Read with enthusiasm new technology developments and campaigns that are working for companies in the market. Watch the leaders and follow to a degree, but then pave your own way.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

1 comment

  • Melissa
    Melissa
    06/08/17

    Thank you for the useful reminder about the need for changes and the potential assistance in the midst of change. I appreciate your sharing!

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