Are you writing your death wish?
What is the value of writing content? If content is king... how is this defined? When content is written well and tells a story or a message that people resonate with, it is KING. But what happens when it doesn't. When content falls prey to audience misconception or to a swing in favour because your opinion or comments differ from the opinions of your audience?
Olympic swimmer, Stephanie Rice, was innocently tweeting backwards and forwards to a friend and used a word that may be seen as deogratory to people who are homosexual, and all of a sudden she was 'on the nose'. Ousted. Gone.
In Kyle Sandilands latest rants, he said one thing that went a little too far, and all of a sudden, he too has fallen prey to the swing of the public and more importantly, the sponsors who subsidise his wages.
Content management, whether it is in the written form or through a media platform like radio, television, podcasts, webinars, youtube or any other media of this type, needs to be managed.
The written form for small businesses covers custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, branded media, your website, your direct marketing campaigns, blogs, landing pages and more.
What is content marketing?Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
What content marketing is not... is it does not 'sell' in a direct manner. It is un-interrupted marketing. It provides knowledge and explanation driving customer and prospect loyalty.
This marketing blog is a clear example of how content can work for an organisation. It provides information on 'real life' small business operations whether it be how we work with customers, marketing, employees, mentors, finance or expansion. It travels through the daily grind of being an entrepreneur and dealing with real emotions that at times goes up and down according to how the week flows. It is often raw with experiences or up-beat with positivity. The marketing blog uses examples of people that I interact with in business and in life and it cover how your personal life influences your business life.
How can you improve your content marketing immediately?
"Develop case studies and put them online, write a blog, use mobile enabled web outreach with website landing pages, video, advanced search engine optimisation, digital content and be sure to measure through analytics the results. How long are people reading your content? What is more popular?
Hiring a professional writer or a journalist to help you develop content that is readable will be beneficial to any business who is choosing to produce high quality content.
IN TODAY'S COMPETITIVE ENVIRONMENT... IF YOU ARE NOT CONTENT MARKETING, YOU ARE NOT MARKETING. THINK ABOUT HOW YOU CAN DO THIS BETTER.
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comments ( 6 )
Eacsoft
16 May 2012There's some valueable info in there. Good post! Content marketing seems like the way to go these days and this post made it even more clear, thanks for sharing!
ReplyWe're just starting to focus more on content marketing and we would be honoured having you write a guest post on our blog. If you are interested, please send us an email and we'll get back to you. Have a good one!
Management Dissertation Topics
01 Mar 2012Well worth to read this article, thanks for sharing this information. With this article you offered me got a chance to know about this, anyway i say Great Article!
ReplyBrittany
20 Feb 2012The concept of content marketing is so important as with today's culture, people believe what they read or hear. The validity of the written and verbal word is so strong and most people are quick to jump to conclusions and believe whatever they read on the internet or hear on the radio.
ReplySuch examples like swimmer Stephanie Rice and radio host Kyle Sandilands reflect this, as Stephanie's comment did not reflect her beliefs, whereas much of Kyle's content does reflect his outlandish opinions. Yet the public believed both were true.
Therefore, this makes the job challenging for companies as their content marketing needs to be managed strictly, as one small mistake can cost in the future.
Alison
17 Feb 2012It is crazy how one little word can totally change the way you are perceived by people and the media!
ReplyVery interesting blog Mellissah...and really something to think about!
Monica
17 Feb 2012Good advice for content marketing. Many people don't really even understand how marketing is imortant for a company.
ReplySophie
16 Feb 2012I think that the blog is the best way to write what you want, when you want. And as you say, content management through a media platform like radio or television needs to be well managed because it can be sometimes misinterpreted.
ReplyI like your blog because it is always sincere and very well-written.