With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
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Marketing Strategy Blog - Page 25
When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.
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Sales and marketing have been at loggerheads forever. Just ask any marketer in the room. While marketing doesn't 'sell' per se, they are responsible for providing the forum for sales to occur. This means lead generation, brand building and sales support. Sales people sell.
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
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Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.
In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'.
So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
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So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
The most significant blind spot that companies have to deal with is understanding what their customer's journey is. What is it like to purchase your business? Understanding your customer's journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have five steps to consider when creating a customer journey map.
We're almost six months into the year and from all accounts, it's been the most challenging, disruptive year in many of our lives. For business owners, it's been a time that has led to much reflection; cutting costs, closing doors, pivoting. Who would have thought that we would all be in this position together?
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No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.
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Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.
Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.