Tag: tech company
Friday, 03 July 2020
Marketing strategies that tech companies need to deploy
The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Published in
Marketing
Tuesday, 16 May 2017
Let the results speak for themselves
As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in
Marketing