On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December.
Marketing Strategy Blog - Entrepreneurship - Page 2
Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.
I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
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I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals. I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
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Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
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It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
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In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'.
So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
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So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.
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In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
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When the going gets tough, the tough get going - or at least so they say.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
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It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
As much as I would love to say that being an entrepreneur is smooth sailing, I know that I would not be telling the full story.
I’ve had some astronomical wins over the years, but in fairness, I have had just as many failures.
The past few months have been a roller-coaster ride for me and the business.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
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I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
No-one thinks about restructuring when they start a business. They also often don't think about it when it's been going for 2 years or 10 years. But that is a big mistake. Here's why...
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When you start a business, the rules are thrown out the window. You are more afraid of sinking that you swim – like crazy. We all go into new businesses with the right attitude, but seldom does that belief stay in tack throughout the entire process.
I first became an entrepreneur 20 years ago, and at first, it was sink or swim. I swam only because I didn't know what else to do. I never gave up when things didn't go my way, because I didn't realize that there was a choice; I could have got another job, or stayed fighting to ensure that the business was a success.
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Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.