Marketing is one of the main pillars that contribute to the overall viability and success of a business. It helps communicate the main message, vision, and purpose of a company to its customers. Therefore, it is crucial that a successful marketing campaign is established and implemented, as it helps facilitate a relationship between the customer and the organisation. Every business should have a structured and solid marketing plan with specific goals, and steps to achieve those objectives. Having a clear sense of direction and vision will assist marketers to successfully orchestrate a marketing campaign. This can result in an increase in awareness of a company, attract more customers, and obtain a higher percentage of market share.
When designing an effective marketing strategy, it is important to understand factors such as market forces and situations which are both internal and external to the organization. Some other elements that should be considered include resources available and the potential drawbacks that a company may face. Recognising all these factors will assist a company to create a marketing campaign that will lead to success and growth for an organisation.
