Marketing Strategy in 2023: What will it look like?

Video Marketing: Short-Form Videos 

In 2023, video marketing is predicted to take over 80% of internet traffic and product videos are expected to increase sales up to 140%. With that in mind, marketers should integrate this into their marketing plans because it shows that the company is good at being up to date. Additionally, it also shows that the company can be competitive because they are following trends and staying relevant to consumers’ needs and wants. This would then allow for sales to increase as consumers become more aware of the brand.

Influencer Marketing

Influencer marketing can be used together with (short form) video marketing. In current times, influencers typically take over the vast majority of social media videos such as Youtube videos, Tiktoks and Instagram Reels. According to research, 17% of marketers are going to venture into influencer marketing in 2023 while 93% of marketers globally use influencer marketing. This goes to show how successful influencer marketing is. This could be related to the fact that influencers seem more genuine compared to big celebrities which enables consumers to trust them more.

Website SEO - Google Ads

In 2023, Google Ads are expected to help many businesses of all sizes (small, medium, or large). According to industry data, SEO has an effectiveness rate of 88% and those that are currently using it plan to continue to do so. Some benefits that businesses have experienced while using Google Ads includes:

• Increased website visits.
• Increased number of calls from customers using the click-to-call Google extension.
• Increased foot traffic in shops.

Therefore, this is a marketing strategy that marketers should take advantage of due to its positive outcomes.

Metaverse

Having everything virtual is starting to become a trend that many consumers adopt. Therefore, marketers should strive to follow this trend which can be done by entering the metaverse. The metaverse is a virtual reality space where humans can interact with one another in a computer-based environment. The metaverse brings in all the real-life human elements such as money, personalities, and social media to an online space. In 2023, the metaverse is expected to grow tremendously and it is only the beginning of it. Adopting the metaverse in your marketing strategy in 2023, your business would be one of the early adopters as the metaverse progresses further.

Artificial Intelligence and Augmented Reality

AI and AR are related to the metaverse but can be used in other ways too. In 2023, more marketers are predicted to use AI to personalise and manage their email marketing strategies. Artificial intelligence allows a brand to analyse the data that email marketing presents. Besides that, it also helps to deliver better experiences for customers and better protects their data. As for AR, it can be used to help consumers visualise their products. For example, furniture stores can adopt AR to help consumers visualise a product in their homes. This gives the consumers a more immersive and well-rounded purchasing experience.

To conclude, there will be many predictable and unpredictable marketing trends that will take place in 2023 that can be integrated into a company’s marketing plan. However, marketers must keep in mind that they should only utilise those that are in line with the brand’s objectives and values. Apart from that, marketers should also strive to stay relevant so that consumers can relate to the brand.