Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Page 57

Marketing tips from the world’s best B2Bs and entrepreneurs

Marketing tips from the world’s best B2Bs and entrepreneurs

I have been putting magazines together since the Czech Republic applied for membership to the EU. That was 1996 and back then Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific.

Magazine production has been my passion for almost 20 years, and whilst I am making myself feel old writing this blog, there has remained a sense of achievement with each and every issue of the thousands I have helped produce, including the latest issue of Marketing Eye.
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Why you are crazy employing a job hopper

Why you are crazy employing a job hopper

LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not ordinarily have access to; and you can find the right person in the right position to pitch yourself to to get a job or to sell a product or service.

It's invaluable. No-one can argue that.
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It's a roller coaster ride that just keeps getting faster

It's a roller coaster ride that just keeps getting faster

It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
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Should you watch while your team fails?

Should you watch while your team fails?

It was a small project that I knew the result of even before it started. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.

Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
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6 Behaviours of highly successful marketers

6 Behaviours of highly successful marketers

Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
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It's down to the business end of the year. Here's my big plan.

It's down to the business end of the year. Here's my big plan.

June is not for the faint hearted. Not only are business owners like me trying to get last minutes sales in to boost our financial performance, we are also trying to ensure that we take advantage of any tax breaks that may come our way thanks to the Australian Taxation Department. Sadly for me, I am not part of the criteria for the asset tax break of $20,000, but I am sure there are a few other areas that our accounting department can take advantage of.
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Why your narrative has to change

Why your narrative has to change

I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying. 

If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
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Why you must look at new markets for brand traction

Why you must look at new markets for brand traction

The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.

When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return. 
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Kardashian Inc. A brand icon

Kardashian Inc. A brand icon

It's known as the 'Kardashian Effect and is described by the Urban Dictionary as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” At first glance that may seem correct when talking about Kim Kardshaina, but look a little deeper and it couldn't be further from the truth.

There is another more positive way at looking at the Kardashian phenomenon, and that is to examine what the Kardashians did to build their image empire.  
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Is having family in business a good idea?

Is having family in business a good idea?

18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.

This is not a decision I took lightly and I spent a lot of time thinking it through. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
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Why visual stimulation improves your social media marketing

Why visual stimulation improves your social media marketing

Super blogger Jeff Bullas describes this age as the Age of Visual Culture, and in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true. 

Visual content has become a universal language. It is Esperanto in image form and has people from all over the world sharing the language with each other. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
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