Tag: marketing - Page 20
Why non-technical entrepreneurs are doomed
Top 5 Ways Your Business Can Maximise Its Use Of Social Media
In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face.
In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms:
10 Blogs That Encourage Content Contributors
Content marketing focuses on creating relevant and valuable content for a targeted audience. A content contributor can submit their content to an organisation, adding value to its blog by providing a wider variety in both style and content. A contributor not only aims to provide value to the publisher but to build awareness around their own public profile.
Your Start-Up Marketing Strategy Will Fail Before It Succeeds – How Can You Avoid It?
The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful.
3 Predictions No Marketer Can Ignore - Marketing Careers
Top 6 marketing strategies for accounting firms
I’ve seen my external accountant twice in 10 years – which says a lot about how accounting firms communicate with their customers.
What does a marketing career look like today? Post COVID.
While ‘post COVID’ is a little premature, the current sentiment in the market really lends itself to thinking about what a career in marketing looks like today.
In the past, there was almost a sure ride from marketing intern to marketing graduate, then depending on which direction you decided to head, a slow ride through from Marketing Executive to Marketing Manager. For the lucky few (those who worked the hardest), Chief Marketing Officer or as we like to call it, CMO.
Why every marketing business needs a person with X-factor
When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
Why you should attend a lead generation workshop!
It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?
The one problem with companies that don’t write down their strategy
For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters.
With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.