Tag: marketing - Page 19
Your Ultimate Guide on using STP Strategically
How can you optimize STP to achieve your marketing goals?
The process can be summarized by asking yourself the following questions.
Your Marketing Cheat Sheet to Running a Cost-Effective Marketing Strategy
Marketing ensures greater success for your business goals and has always been an important aspect for companies wishing to excel in their industry. Small businesses generally have less staff, fewer resources, and a smaller budget which means reducing costs in areas where possible is essential.
There is no doubt more pressure on reducing budget due to the constant loom of COVID-19 over our heads. However, there are many ways to successfully market your small business that helps you outperform giants giving much more effective ROI. Here we have provided you with a quick marketing cheat sheet to running a cost-effect marketing strategy to get your business flourishing.
Defining marketing in a New Era
With the onset of the digital age, every aspect of the business has changed, with the introduction of digital technologies propelling marketing forward. Previously, marketers were limited in their ability to measure impact and analyse data, as they lacked the feedback across channels to gather these insights. Nowadays, the digital age has resulted in an influx of data that marketers can use to enhance their marketing strategies greatly. The efficacy of these digital technologies is evident in the transition to digital marketing, reflected by its accounting for more than 50 percent of global advertising spending in 2020.
How to Execute a Leading Customer Marketing Strategy
In an increasingly competitive market, knowing how to execute an effective customer marketing strategy is critical. Your ability to retain current clients will determine the success or failure of your business. Moreover, customer marketing strategies play a central role when recruiting new customers and help to further foster loyalty and trust.
Why you need to diversify your marketing strategy
In today's day and age, marketing strategies are essential for a business to run smoothly and successfully. When these strategies become effective, they are the foundation of making a business succeed.
As stated in the blog ‘How an Effective Marketing Strategy can help your business grow’, having the right marketing strategy can be a make-or-break factor that determines the growth and success of your business. However, to be as successful as possible, businesses need to diversify their marketing platforms. Diversifying your approach allows your business to achieve long-term growth while introducing your product or business to a completely new market.
Here are our top reasons why you need to diversify your marketing strategy:
How to conduct a Marketing Strategy Workshop
A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.
Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.
Why demand generation strategies are critical in 2021
As you're overtly aware, the marketing environment is constantly shifting and changing in response to the breakneck speed of commercial and cultural evolution. The way we all live has changed considerably in response to events like COVID-19, which have seen us spend a lot more time indoors and interacting in the digital space. For businesses, this creates a challenge, particularly when it comes to chasing leads and failing to make much needed conversions.
In response, more companies are pursuing a demand generation strategy, to build enthusiasm for a brand and its products, building a briefer list of qualified leads that are more likely to be converted into customers. If you’ve ever wondered about demand generation strategies or and why they’re important, you’re about to get a brief insight into why they’re more relevant than ever.
The Best Marketing Tactics for Lead Generation
No matter what your business is, having organic and invested customers is pivotal to the sustained success of your brand. However, as businesses continue to struggle for attention and sales in this new digital era, many are shifting their focus to enhancing their leads and expanding their online reach, which is now more crucial than ever before.
Businesses have no choice but to adapt to the changing marketing landscape and create higher quality leads, lead generation is becoming a fundamental strategy for companies that seek to grow in the future. But what makes a good lead generation strategy and how do you implement one? To help businesses formulate a robust lead generation strategy, we’ve created our list of the best marketing tactics for your lead generation campaign.
How to create a unique value proposition
Brands that fail to recognise and emphasize what differentiates themselves from their competitors have failed in one of the fundamental aspects of marketing.
One of the key strategies to ensure that customers have an incentive to choose your brand over your competitors can be through the implementation of a unique value proposition (UVP). A unique value proposition helps to determine how your customers perceive the potential benefits your business can provide, from its products or services. Furthermore, a UVP illustrates how this addresses their needs and can provide solutions to problems in a way that cannot be replicated by any other product or service on the market.
By effectively adopting a UVP into your business, you can differentiate your offering from the rest of the competition. Providing current and potential customers, a greater reason as to why they should choose to engage with your specific business.
The Right Kind of Crazy and The Power of ‘Weird’ Marketing
Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.
A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.