Digital Marketing Strategy examples that rock

And so is Marketing!

There is no denying the fact that Digital Marketing is a must have strategy for a business to be successful today. But this concept of digital marketing is so vast with different tools and approaches that it acts as both a pro and con for the strategy. Marketing is all about creativity hence if you implement a certain strategy and if it is successful, it can do unimaginable things for the firm. However, if the campaign fails it might create a negative association in the minds of the consumers.

Let’s look at some of the best digital marketing strategies that some companies have executed which were so successful that it literally rocked their businesses:

1. Airbnb’s strategy of implementing User Content

Blogs and articles work best to generate brand awareness and recognition; however, high user-content strategy is also perfect for brand awareness, customer engagement and word-of-mouth publicity. Airbnb fully embraced this strategy and allowed all their users to share their travel experiences on different social media websites. Furthermore, they went one step ahead and started to promote and encourage videos, photos and travel guides created by their owners and clients. The written reviews are important in tourism business but uploading user generated visual photos works wonders to not only increase the traffic on the website but also for making final sales. Therefore, Instagram is considered one of the most important channels for Airbnb as the content uploaded resonates with the target audience.

2. Chipotle’s #Boorito Challenge

Chipotle is known for their stellar marketing campaigns across different social media platforms. They were also one of the early adopters of TikTok for their marketing strategies. In 2019, they combined digital marketing with one of the upcoming marketing trends of influencer marketing for their Boorito Challenge. They hired three influencers (Brittany Broski, Zack King and Jiffpom) to kick off their new marketing campaign in which people dress up in their Halloween costume and play the soundbite provided by the Chipotle. There were prices to be won by the top submissions for this challenge. The winner would receive free burritos at Chipotle for a year. This campaign was a huge success with #Boorito earning 3.9 billion views.

3. Uniqlo’s Hybrid Experience

The best marketing campaigns are the ones which combine digital marketing with traditional tools. Therefore, when Japanese brand Uniqlo launched a global digital marketing campaign it was bound to be a great success. The campaign was promoted via billboards in 100 real world locations. The shoppers were encouraged to use their smartphones to take photos of the moving billboards. The photos revealed secret promocodes which could be used to redeem free products or discounts on the Uniqlo website. Users were shown promotional content before receiving their reward which highlighted Uniqlo’s HEATTECH range of products. The campaign was a big success with a reach of over 4 million people and 1.3 million branded video views.

4. Dove’s #ShowUs Campaign

Dove had a very clear view of the product they were selling. They knew that women wanted to appear better but at the same time feel great as well. Hence, they launched the #ShowUs Campaign in collaboration with Dove, Getty Images and Girlgaze. Their innovative and out of the box thinking strategy allowed women to share their natural photographs. They encourage women to self-define beauty by allowing them to showcase however they want to be seen. The campaign received a huge success with more than 10,000 photos shared from 39 different companies.

5. Heineken’s Drinkies Campaign

Heineken is the one of the most well-known beers in the world. Their marketing campaign puts a huge emphasis on social media with regular contents uploaded on Facebook, Instagram, Twitter and YouTube. One of their most important target markets are the sports viewers across the world. Therefore, they regularly commemorate football icons on their social media channels to increase their engagement. Heineken always keeps their brand message constant and which is why they launched a special campaign during the knockout phase of UEFA Champions League- one of the biggest sporting events of the world.

They launched the “Drinkies” campaign during the event after they came to know that 8 out of 10 people in the world watched the matches on digital devices. Through this campaign they were able to launch a direct-to-consumer delivery of their beers at their homes within 60 minutes. During the knockout phase of UEFA Champions League campaign, the sale of Drinkies skyrocketed dramatically during the matchdays. Not only did the revenue grow for the company but also their list of new customers.  

Digital Marketing is one of the most important and basic elements in the world of marketing today. Implementing a proper Digital Marketing Strategy requires proper planning form the start from determining the goals to the necessary steps required in the strategy. All this is must in order to achieve a great return on investment. It is important that brands follow and incorporate digital trends happening on the world on a regular basis. This will help to engage with their target customers and promote the company’s brand and image.

The bottom line is very clear: embracing social media with great ideas and content can help your visibility in many ways.

Still finding trouble choosing the right digital strategy for your firm? Marketing eye is one of the leading marketing consultants who can help you with the right choice.