Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.
Marketing Strategy Blog - Social Media - Page 2
Social media marketing has rapidly grown in popularity over the past decade, and it is now a crucial component of many businesses' marketing strategies. As technology and consumer behavior continue to evolve, the future of social media marketing is likely to see new trends and innovations. Some potential developments include an increased focus on visual and interactive content. As well as the use of artificial intelligence and chatbots to improve customer engagement, and the emergence of new social media platforms. Additionally, concerns over data privacy and the growing trend towards ‘digital detox’ may lead to changes in the way social media is used for marketing. Social media marketing will continue to be an essential part of a business' strategy to connect with and engage with customers in the coming years.
The future of social media marketing is likely to see a few key trends and developments that will change the way businesses engage with their customers and promote their products and services.
TikTok is based on a content graph rather than a social graph, so content is at the heart of the platform. Our content preference delivery methods shape TikTokers' behaviors and creative styles, keeping them inspired and energized through diverse discovery. Allowing TikTok to lead the way requires you to keep our community and their creative preferences in mind when developing your materials.
What is LinkedIn Business Manager?
As the platform with currently over 830 million registered users, LinkedIn has become the primary platform used for professional networking, career development and job seekers to find employment. Due to these reasons, it is important to understand as a business how to use LinkedIn Business Manager as a social media network solution and its features.
LinkedIn Business Manager is a platform where you’re able to focus on managing all of your business’s Ad accounts and Pages in one area. As easy as it is giving the opportunity to have all your ad accounts and pages linked in a single dashboard, you also have the choice to remove them or update them with the tap of a button.
There’s no denying the power social media has when it comes to growing your business and building your brand. But you have to realise something: you could have the best product or service in the world but if no one knows about it, it’s peanuts!
With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions or opinions.
When TikTok was created in 2016, no one could have expected it to become what it is today. It is now one of the most used social media platforms out. It is ranked as the 7th most popular social media platform in the world. There are over 1 billion monthly active users. While many companies believe that TikTok is still an app for dancing videos, it has become a lot bigger than that. Since its launch in 2016, TikTok has been downloaded 3 billion times, gaining 383 million installs in the first half of 2021. It has become extremely critical that your company has an active presence on TikTok. Here are 5 ways your company can utilise TikTok marketing strategy to advance your growth.
Instagram advertising is not recommended during the holiday season. The market on this social media platform is far more saturated during the months of October through December (which is also known as the festive shopping season). Your brand and product will not stand out on Instagram due to the flooding of posts and stories from other competitors, and there is a high likelihood your business will end up wasting money through this form of advertising. However, there are recommended alternatives to ensure your company is boosting its popularity during this season!
It is no secret that the rise of social media has taken a toll on traditional marketing as the source of communication to consumers. Marketers, content creators and users are finding it hard to keep up with the continuous flux in trends, updates and algorithms. In order to be seen and heard by your customers, you need to be consistent, informative and engaging.
It goes without saying that the content that is produced should reflect your brand's image and values. Having a consistent and strategised content cadence will drive your brand to success.
The term ‘content cadence’ may be foreign to some; however, it should not be overlooked as it holds a lot of value to social media marketing. So, what is content cadence? In simple terms, cadence is the pattern of how you present your content. A cadence is useful in targeting the who, what, when and where of your content to make sure you’re targeting consumers at the right stage of the buying cycle. This social media growth strategy is so important because it outlines the key way your consumers connect with your organisation while you tell your story, vision and purpose, at the right stage of the customer journey.
To increase your brand awareness, here are 3 tips to optimise your social media content cadence:
With nearly 2 billion monthly active users, Facebook stands as one of the most far-reaching platforms available to your brand. By creating a Facebook page for your business, you create an avenue to accessing this huge market audience, for the mere cost of 1 hour of your time.
In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face.
In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms:
Digital marketing has been a major component for businesses when they’re marketing their brand in the modern world. One of the best ways to efficiently utilise digital marketing is through the use of social media platforms. Social media platforms such as Facebook, Instagram and Twitter are a productive way to reach your consumer’s market.
Twitter is often the forgotten social media platform and it’s the most important one. Twitter has 6,000 Tweets every second which reflects how active users are on Twitter and why your business should make an account today (if you don’t already have one).
The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.
Given the extent to which use of platforms like TikTok and Instagram Reels skyrocketed in 2020, social media will undoubtedly continue to play a significant role in digital marketing in 2021. In the last year alone, the social media landscape has necessarily adapted to accommodate the disruptions and social movements of 2020.