Everything You Need to Know About LinkedIn Business Manager

Why Use LinkedIn Business Manager?

There is a vast amount of undeniable reasons why you and your business should be using LinkedIn business manager. It is a great reason for you to start using the Business Manager right now if:

• Your business is currently managing multiple pages and ad accounts.

• You are outsourcing to agencies and contractors to handle your social media or campaigns as LinkedIn Business Manager gives you the option to add external partners for you to work and communicate efficiently.

• You work with a large team or multiple stakeholders as it gives you the chance to give access to them and manage permissions, making it easier to keep your accounts secure.

How to Get Started

1. Creating your Account

To begin, you must first create an individual account on the platform. This will be the account that you can use to be the administrator for your Company page. It’s a good idea to also sign up with your work email address.

2. Designating Business Manager Admin

From here, you will be able to set up your business manager and invite admins. Consider designating high-level marketers as the lead for your Business Manager.

3. Planning the Structure and Creating a Business Manager

Depending on the structure and size of your business, you can simply begin to add your pages and ad accounts to the Business Manager dashboard if you are considered a smaller business. If you’re a larger business, it’s important to consider reviewing your business’s Meta Business Suite setup guide for what’s the recommended path to take for this. Even if you create multiple Business Managers, it’ll still be easy for you to navigate between them as the click of the profile on the upper-right corner will give you the list of all your Business Managers.

Once the admin and structure are all completed, it is time to create a page and the name for the business manager. From here you’re able to begin inviting team members, their work emails, their roles and access limitations. Now that you’ve inviting your team members and linked all your Ad Accounts and pages, it’s time to optimise your page.

LinkedIn Page Optimisation Tips

1. Use Translations

If your business audience is global, you don’t need to create separate Company pages for each of the regions as it has the option to add translations. You will have the ability to add up to 20 different languages onto your page.

2. Add Keywords in Description and Add Hashtags

It’s important to add keywords into your first paragraph of the company description which should be kept between 3-4 paragraphs. This will label the vision, values, services and products that your business offers. Adding hashtags will allow you to comment, like and share posts that are relevant to your business from your page to bring exposure.

3. Add a Custom Button and Brand Cover Image

As these options are easily customisable at any given time, it’s important to add them in especially if there’s events or webinars that your business will run.

Ways to use LinkedIn for Business

LinkedIn Advertising

The different LinkedIn ad Formats that can be used are:

• Sponsored text ads

• Sponsored messaging

• Photo carousel ads

• Sponsored posts

• Sponsored job ads listings

Networking

With 40% of B2B marketers say LinkedIn is the most effective platform, LinkedIn Groups are a great way for networking.

Tips for Success

• It is important that you stay consistent with weekly or monthly posting schedules in order to keep your current readers as well as earning new ones.

• Always remember to share and promote older posts. Information that may have been posted a couple months ago can still have relevancy.

• Be original. Feel free to form an opinion and provide strong arguments for your points. You don’t always need to agree with other opinions. Stand out but always but always be able to back your words.

There are various benefits to use LinkedIn Business Manager. Especially when having various amounts of pages, ad accounts, working with multiple agencies or wanting more control over your campaigns.

It may seem like there’s a lot to understand with creating a Business Manager, but there’s no need to be afraid because with the help of Marketing Eye and this blog you will be able to easily understand and use LinkedIn Business Manager as effectively as possible.