Top Tips for B2B Marketing for 2021

Marketing Strategy
Effective marketing for all companies begins with a well-informed marketing strategy. This strategy will help define your vision and mission, as well as the steps that will be taken to meet your business goals. This strategy will define how the organisation is run and should be planned and developed extensively – to be followed by the entire team.

With buyer habits, new technology and influencer reach constantly evolving, capitalising on market opportunities is becoming increasingly complicated. Teaming up with Robotic Marketer’s expert marketing consultants could help you achieve success in the year of 2021, providing a comprehensive blueprint to a refreshed marketing effort with a result-driven marketing strategy in place.

The use of artificial intelligence (AI) can allow your business to optimise on a level that is more intuitive and incorporates a large data base analysis of competitors and the market, providing businesses the opportunity to expand their horizons in 2021.

Outsource Your Marketing
Outsourcing your marketing to an agency could be the next step you take to improve your organisations performance in 2021. By using an agency, you will access many benefits including:

• Fresh sets of eyes on the marketing for your organisation.
• Confidence in their work and what will help your company.
• In-house resources like design, public relations, web, digital, social media, PR, etc.
• Higher expectations from agency consultants means quality trained experts.
• Analytics is VITAL for agency so everything they do is to get your numbers up.
• Understanding of current trends.

Marketing Eye, a marketing consultancy firm have experts working in all offices and will be right be your side for the year of 2021 to help your business succeed at every possible step. An agency can offer new insight and a passion for increasing your company’s footprint through dedication to meeting your marketing strategy and plans.

Create New Content
As the world wakes up each morning with phone in hand, it’s important for all businesses to tap into the traffic and keep up to date with their content, relating to all things business. Creating content consistently provides an abundance of information for your clientele, allowing you to connect and engage with future prospects right around the corner. According to Sprout Social, 68% of consumers want to engage with images whilst 50% want to engage with video content through social media platforms. It will be imperative for businesses to leverage this information and ensure they find a way to use visual content effectively to share their information through social media platforms and provide opportunities for SEO results and click rates back to their homepage. Backlinks also recognised that long-form content will also help businesses stand out against the crowd with studies discovering that google algorithms usually land on content with over 1800 words. So, keeping your clientele engaged with new content incorporating visually stimulating posts and long-form content such as blogs will help sustain growth for your company.

Focus on Patterns and Results
With any marketing efforts delivered to your clientele, it is essential to study the patterns and results. Focusing on the outcomes of these posts will allow you to understand what kind of marketing works for your business and your target market. Once you understand what creates strong engagement, repeat this style of marketing to continue to reach large numbers of clientele.

The other part of these results, those which don’t meet expectations, allow you to exchange low click through rates, comments, likes and shares by replacing these tactics with new ideas. This gives your business the opportunity to continue to grow your social platforms and trial marketing efforts to further test the content that will help drive consumer traffic to your site. 

New and Fresh Ideas
With new trends, communications and technology platforms constantly changing and evolving, it’s important that your company develops as well. Whilst evolving as a company ensures your marketing techniques remain clientele focused and align with your marketing strategy. This is always effective marketing and should remain the focus of your company’s marketing strategy. However, opening up new ideas and offering a new marketing initiative, including developing new content could create the next big achievement for your company and the answer to succeeding within your industry in 2021.

Stay Up-to-Date
With the pandemic seeing a rise of online traffic for all social media fronts, keeping up to date is essential on your business’s platforms. Content creation on all social media platforms will be important for engaging with new and existing consumers, as well as the customer service you can and should provide through these platforms.

Replying to clientele through social media posts or adding a contact hyperlink for all content will enable communication – this year saw 49% of customers were inclined to unfollow a brand with poor customer service.  By ensuring your social media is being looked after and promotes engagement with your clientele, you will allow your business to create strong relationships.