Tag: targeted advertising

Targeted advertising and data privacy are two extremely important and very closely interconnected issues in the digital age. Targeted advertising focuses on specific traits, interests, and preferences of consumers. For example, with Amazon when a consumer searches for a new Paul McCartney CD, Amazon creates a file called a cookie on the consumer’s device to keep track on them. Later when the consumer reads an article, the cookie is automatically read, and different advertisements are generated related to the cookie file on the Paul McCartney CD they previously searched for. Targeted advertisements use data and analytics to show ads to specific groups of people based on their interests, demographics, and behaviours.