Tag: strategy - Page 7

July is the start of a new financial year and as a company, we have put a strategy in place to build the business further over the next 12 months and open in new markets to expand our reach.

Did you know there’s a formula for building a great brand in a competitive market?

Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.

Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.

So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:

Oh how the world has changed. Back in my fathers generation one bad egg would not have crippled a business. Though now it would. 

The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.

"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but it's a bit bigger now. 

What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australia and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.

Historically, Australian companies that have expanded into the US have benefited immensely from foreign exchange rates. After the initial shock of start up costs, companies see the silver lining of building businesses in the US and bringing US dollars back to Australian shores.

February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies are taking stock of whether or not they will make their sales targets.

Marketing Eye is safely on-track, but instead of sitting back and watching the new clients come in, we are firmly placing our feet on the accelerator and going full steam ahead. Our Melbourne and Sydney offices are looking for 50 new clients before the end of the financial year. 

So, like any good manager, I have put aside a marketing budget of $150,000 to be spent on sales and marketing activities. Our internship program ensured that we had a heap of new ideas, and alongside our exposure to the US-market and the way they use technology to power marketing campaigns, I have to say, I am fairly confident that this goal is achievable.

How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business from playing it ingredients in their mother's kitchen on the stove.