Tag: social media marketing - Page 7
Monday, 08 January 2018
Marketing to Generation Z
There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
Published in
Marketing
Monday, 01 May 2017
A lifestyle strategy approach to social media
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Published in
Social Media
Wednesday, 07 December 2016
Trends in Social Media Marketing for 2017
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
Published in
Social Media
Tuesday, 26 April 2016
Is Facebook’s new Chat Bot feature intimate or potentially problematic?
Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?
Published in
Social Media