Tag: SEO - Page 2

SEO, or search engine optimisation, is the practice of optimising a website or online content to improve its visibility and ranking in search engine results pages (SERPs). This is done by making the website and its content more relevant and valuable to search engines and users.

Voice search has become increasingly popular in recent years, with the rise of virtual assistants such as Amazon's Alexa and Google Assistant. This has led to a shift in the way people search for information online and has also had a significant impact on SEO and content strategy. With voice search, users tend to use more natural language and longer, more conversational queries. This can make it more difficult for search engines to understand the intent behind the search.

Digital marketing is an ever-evolving field, and companies are constantly looking for new and innovative ways to reach their target audience and drive greater business sales. With the rise of social media, mobile devices, and the internet, the role of a digital marketer has become increasingly important in today's business world. We all know the busy nature of a digital marketing company and by having a range of key marketing roles it can set up your business for success and build a strong foundation to expand, advance ROI and boost revenue. 

Marketing is one of the most important factors of a business’ success. Without a solid marketing strategy, businesses will be unable to keep up with their competitors and ultimately fail. As technology continues to progress, the marketing industry is rapidly changing, utilising new technologies to maximise businesses marketing strategies.

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO.

If you’re trying to grow your business and improve your online performance analytics are crucial. They provide the reports about how your website is doing, how many people are accessing your website, for how long, from which country and so much more. But no matter how many analytic reports are provided to you, there is no point if you don’t know how to decode, read, and understand them. We at marketing eye have put together the information you need, so that you can read your data, make sense of it, and turn them into insights that you can use to improve the performance of your company.

Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.

It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.

In digital marketing SEO campaigns aim to drive organic search results and website traffic from search engine’s such as Google. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Google’s search results are constantly changing to provide the best user experience for their users.

You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.

Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.