Tag: marketing strategy firms

Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.