Tag: marketing strategies - Page 6

Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.

The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.

Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.

Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.

Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.

When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.