Tag: green technology
Monday, 22 April 2013
5 Minutes With A Green Technology Entrepreneur @ Charleston Airport
Brian Heather is a serial entrepreneur; young, dynamic, good looking and with a real social conscience. Not only is he in the business of sustainable environments, landscaping and water proofing, this 30 year old business man is changing the landscape of green buliding.
It may be a buzz word to many, but let me assure you, being green is more than meets the eye. Brian is a much sought after entrepreneur who has landed himself in the spotlight with his inaugural Ted Talk on June 23 on "The importance of reconnecting our cities to nature".
His business, Solterra Systems, is a fully licensed electrical, landscaping and waterproofing company that focuses on integrating environmental technology into buildings.
This can range from green roofs producing food through to rain screen siding systems that protect the building from the elements with plants.
But enough about that, how can we connect our cities to nature. Here's what he had to say:
What can communities be doing more of to connect their cities to nature?
The first step is attaching an ROI to the benefits associated with being in nature for all humans. For example, they estimate that the average American spends 26% of the day being distracted; think text messages and advertisements - but right now technology is very much a part of what we do - and so, if we just look at what we are doing in our business, there is a loss of productivity in the workplace because of this and people have, in general, very un-balanced lives.
It may be a buzz word to many, but let me assure you, being green is more than meets the eye. Brian is a much sought after entrepreneur who has landed himself in the spotlight with his inaugural Ted Talk on June 23 on "The importance of reconnecting our cities to nature".
His business, Solterra Systems, is a fully licensed electrical, landscaping and waterproofing company that focuses on integrating environmental technology into buildings.
This can range from green roofs producing food through to rain screen siding systems that protect the building from the elements with plants.
But enough about that, how can we connect our cities to nature. Here's what he had to say:
What can communities be doing more of to connect their cities to nature?
The first step is attaching an ROI to the benefits associated with being in nature for all humans. For example, they estimate that the average American spends 26% of the day being distracted; think text messages and advertisements - but right now technology is very much a part of what we do - and so, if we just look at what we are doing in our business, there is a loss of productivity in the workplace because of this and people have, in general, very un-balanced lives.
Published in
Small Business Marketing