Tag: disaters
Tuesday, 13 May 2014
6 Lessons to Learn From Social Media PR Disasters
This time last month US Airlines were left red-faced when an employee replied to a customer with a cryptic tweet, accompanied by an image of a woman and a very strategically placed toy aeroplane. Understandably, this social media marketing blunder horrified the world and the image went viral. In addition, the airline’s bizarre apology was retweeted over 12,000 times.
The PR fallout from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause irrevocable damage to a company’s brand.
Here are the six lessons to learn from this PR plane crash, and other social media disasters:
The PR fallout from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause irrevocable damage to a company’s brand.
Here are the six lessons to learn from this PR plane crash, and other social media disasters:
Published in
Marketing