Tag: direct marketing

In 2018 alone, 124.5 billion business emails were sent globally each day. This figure has only risen in the years since. Hence, email direct marketing is currently the most popular, cost-effective and highest performing marketing channel currently available, offering companies a direct line to the consumers. However, with so many emails inundating consumers’ inboxes, it is crucial that your emails stand out from the crowd. Therefore, curating effective content is key.

Here are 6 ways that you can write effective content for email direct marketing:

While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts. 

Digital marketing has exponentially become the marketing tactic of choice for businesses of all sizes.

Due to the rise in popularity of social media and e-commerce, traditional marketing tactics have become increasingly less popular. Although there are many advantages to using digital media, employing a mixed marketing strategy, combining digital and traditional marketing tactics, can optimize the reach of your brand message to your customer. To ensure your business's name is cutting through the noise and standing out to your potential customers, we have compiled a list of 6 Non-Digital Marketing Tactics that still work, even in the 21st century.

In the last decade, marketers have had to overcome a wide range of shifts in marketing and advertising strategies and take advantage of technological disruptions. However, the last year has fundamentally demonstrated the adaptability and effectiveness of digital marketing strategies on a whole new level. Given that the COVID-19 global pandemic has drastically transformed how we communicate and interact with each other, businesses are having to learn how to accommodate for the “new normal”. Although there is a long journey ahead in the road to recovery, extended lockdowns & the ongoing pandemic continues to push marketers to pursue steady and reliable strategies to engage and connect with consumers and companies alike. 

It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.