Tag: digital marketing - Page 6

It should come as no surprise that following the pandemic last year, e-commerce has had exponential growth. In 2020 alone, the cumulative value of retail e-commerce sales worldwide was 4.28 trillion USD and is expected to reach 5.4 trillion US dollars in 2022.  The demographics of online customers are also shifting as it is not just Gen Z and millennials driving this growth, but also older shoppers.

With the onset of the digital age, every aspect of the business has changed, with the introduction of digital technologies propelling marketing forward. Previously, marketers were limited in their ability to measure impact and analyse data, as they lacked the feedback across channels to gather these insights. Nowadays, the digital age has resulted in an influx of data that marketers can use to enhance their marketing strategies greatly. The efficacy of these digital technologies is evident in the transition to digital marketing, reflected by its accounting for more than 50 percent of global advertising spending in 2020.

Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO. 

When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing. 

No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.

No matter what your business is, having organic and invested customers is pivotal to the sustained success of your brand. However, as businesses continue to struggle for attention and sales in this new digital era, many are shifting their focus to enhancing their leads and expanding their online reach, which is now more crucial than ever before.

Businesses have no choice but to adapt to the changing marketing landscape and create higher quality leads, lead generation is becoming a fundamental strategy for companies that seek to grow in the future. But what makes a good lead generation strategy and how do you implement one? To help businesses formulate a robust lead generation strategy, we’ve created our list of the best marketing tactics for your lead generation campaign.

How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.

Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.

It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?

With a new year beginning, many companies are reevaluating their marketing function within their business, and based on the resources available, are setting expectations for their marketing resources.

Given the extent to which use of platforms like TikTok and Instagram Reels skyrocketed in 2020, social media will undoubtedly continue to play a significant role in digital marketing in 2021. In the last year alone, the social media landscape has necessarily adapted to accommodate the disruptions and social movements of 2020.