Tag: automation

In the dynamic world of contact centres, where operational efficiency and exceptional customer experience reign supreme, automation has emerged as a game-changing catalyst for transformation. By putting automation in the driver's seat, contact centres are experiencing an astonishing evolution that propels them to unparalleled levels of efficiency, reshaping the landscape of customer experience.

Marketing within the finance sector can be complex due to the heavy regulatory and compliance factors involved when handling such products. As the COVID-19 pandemic has proven, financial services are essential for all individuals, no matter what walks of life they may come from. However, such a necessary service can come with difficulty for businesses to differentiate their own service from others.   Therefore, it is of utmost importance for financial service firms to have strong impactful marketing.  This is especially important when taking into account the digitalization of customer interactions. 

Read on further to learn about 5 proven digital marketing strategies which are effective for financial service firms.

Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.

Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 

Marketing automation has the fastest growth of any CRM-related segment in the last five (5) years and there is a reason why. Senior management have been desperate for years to have a clear picture of sales pipeline performance, which until marketing and sales automation came along, was unheard of - in a real sense. There were many inferior solutions in the market, but none that really hit the nail on the head quite like marketing automation.

Interestingly, after speaking with a number of marketing automation vendors in the past few weeks, it has become apparent that there is one clear contender for the top marketing automation spot - and that is Marketo.