Date: July 2017 - Page 2
Thursday, 06 July 2017
Why building your database through LinkedIn is important
When I first joined LinkedIn many years ago, I was reluctant. The only reason I joined was because the person requesting me to join was a guy in YPO organisation that I respected, and I thought I should say yes. It was long before everyone else got on board, and I didn't see the relevance as I was a business owner - but something said to me that it would play a big role in the future of marketing.
Published in
Marketing
Wednesday, 05 July 2017
From lingerie to cashmere sweaters: how one fashion designer made her mark
For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers".
Published in
Entrepreneurship
Tuesday, 04 July 2017
If you don't have a marketing calendar, you're playing a dangerous game : Jay Baer
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Published in
Marketing
Monday, 03 July 2017
This financial year could cripple your business
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals.
Published in
Marketing