Date: Tuesday, 14 July 2015

Before I hit the ‘apply’ button to become one of Marketing Eye’s interns, I familiarised myself with the marketing company through reading this blog. Half way through the first post, which was written by Mellissah herself, I stopped for a brief moment and thought to myself: ‘Hang on, this sounds rather familiar… This sounds A LOT like something I would write.’ Like Mellissah, I had always envisioned myself as an entrepreneur because I enjoyed the idea of working for something I believed in, which was a difficult standard to meet if you worked for someone else or another company. I was able to relate to Mellissah’s posts on a personal level, which was something I had not expected from a marketing blog. I only learned later that we owned the same pair of Tiffany & Co. glasses!

It occurred to me that Mellissah and I had rather similar personalities – both perfectionists, visionaries, intuitive, idealistic and determined. Of course, similar people would be attracted to the same jobs. That was expected. What I hadn’t expected was to experience this first-hand. It had made me question my individuality, but more importantly, meeting Mel helped me confirm that marketing was an achievable career choice for me.

As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.