Date: Friday, 17 April 2015

It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".