Date: Tuesday, 03 February 2015
Wednesday, 04 February 2015
Why tone is important in marketing
I am an average guitar player. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in
Marketing
Tuesday, 03 February 2015
Brand loyalty means treating all customers equally
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in
Marketing