Date: Sunday, 24 August 2014
Monday, 25 August 2014
5 PR tips from the #ALSIceBucketChallenge
By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner. Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
Earlier this week, the don of Vogue accepted the ALS Ice Bucket Challenge, joining a host of A-listers including David Beckham, Taylor Swift and George Bush, who also voluntarily subjected themselves to an iced-water drenching to raise funds and awareness of Amyotrophic Lateral Sclerosis, or ALS, a disease of the nerve cells in the brain and spinal cord that controls voluntary muscle movement, commonly known as Lou Gehrig's disease.
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Small Business Marketing