Date: Sunday, 10 August 2014

Being a business owner has a multitude of perks; you can make sh*t happen, run your own schedule, feel empowered to do anything you set your mind to, fulfil dreams, make millions (if you work hard and are successful) and in general, you have an ability to change lives, that of your own and others. It's a pretty amazing role if I may say so myself.

The drawbacks, well, there are a number but one of them has never been that I didn't want to get out of bed and turn up to work. Instead, I wake up early and make my way to the office as fast and efficiently as possible. 

What I find challenging is the same things most small to medium-sized business owners find; people management, enough hours in the day to do all the things that you want to do and find the right talent. The latter being the single biggest issue I think most agencies find today.

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.