Date: Thursday, 26 June 2014
Friday, 27 June 2014
Australian marketers are lagging behind - here's why
More than two years ago, a former CMO for a tech company in Australia that I worked with rang me from her new role in London and said, "Marketing is so different over here."
"The systems and processes are excelerated by the use of technology so much so that our sales process is automated to the nth degree - you really have to come over and see it."
"The systems and processes are excelerated by the use of technology so much so that our sales process is automated to the nth degree - you really have to come over and see it."
Published in
Marketing