Date: Monday, 05 May 2014

Yesterday, I spoke at Cebit 2014 on sales process automation.

It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.

Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014. 

Why marketing automation is more than just a buzzword; it’s a way businesses can flirt with customers.

You walk in to your favourite restaurant and immediately, something beautiful captures your attention.  Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction.  I’ll stop you right there - I’m not talking about a man!  I’m describing a potential new client, and that instantaneous attraction of making a new connection.  Similar to dating, you must approach business like you would a potential mate. 

Yes, I’m encouraging you to flirt with your customers.