Date: Thursday, 30 October 2014

Recently, I have had a crash course in marketing. As the editor and publisher of several business magazines including Business First and executivetrader.com.au, I had always taken marketing for granted. I knew there was a purpose, but I always felt it was more sales pitch than substance.

Having recently taken on the role of Media and Content Manager for Marketing Eye, I am realising how wrong I was. I took the job here because I felt it would be a different challenge, after all we see the value in life when we chase goals that are foreign to us and push our boundaries.