Marketing Eye Portfolio: Calabrio

Calabrio is a prominent global player in optimisation solutions, offering resources, products, and services to enhance workforce performance in contact centres. To expand into the ANZ region, Calabrio realised the importance of a new comprehensive marketing strategy. They decided to partner with Marketing Eye for this endeavour. Marketing Eye developed and implemented a detailed marketing strategy for Calabrio, utilising various tactics including trade show booths, posters, flyers, email marketing, social media, webinars, lead generation campaigns, and magazine advertisements.

The collaboration yielded remarkable results for Calabrio. Their brand recognition and exposure in the ANZ region significantly increased as a result of the marketing strategy. Calabrio made a strong impact at trade shows, captivating potential customers. Eye-catching posters and flyers effectively conveyed their value proposition, generating interest. Targeted email campaigns engaged prospects and drove lead generation. Social media initiatives and webinars positioned Calabrio as industry thought leaders, enhancing credibility, and attracting new customers.

Through their partnership with Marketing Eye, Calabrio successfully penetrated the ANZ market, unlocking growth opportunities and driving business success. The integrated strategy enabled Calabrio fully to connect with this broader audience, begin to establish industry leadership, and elevate their brand to new heights.