Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Marketing Eye Portfolio: Mash Technology - Technology | Software

Mash Technology - Technology | Software

Marketing Eye Portfolio: Mash Technology - Technology | Software

The Mash Technology Group, is an end-to-end Oracle Partner that sells, implements, integrates and supports all Oracle solutions. Mash Technology Groups's long-term relationships with clients is powered by helping them navigate their technology, licensing, implementation and managed services needs to drive better value. As a pure Oracle Partner, Mash Technology Group helps their clients strategize their Oracle solutions needs across all Oracle software, Oracle NetSuite and Oracle MySQL.

Mash Logo 1


Mash 2

Challenges 
  • Historic growth came from reputation and networks of senior managers and the sales team.
  • The brand was not a “brand” as such. It was identified as a logo that didn’t reflect the technology consulting companies true value proposition in the market nor its position as an industry leader in Oracle solutions.
  • Mash Technology Group wanted to move fast and accelerate their growth using marketing to drive new customer acquisition and lead generation.
  • By changing the logo, the entire foundation of marketing assets needed to be rebranded.
  • There had never been a formal marketing strategy in place or a martech suite utilized for marketing purposes.
  • The founders and senior managers were busy people who knew they needed marketing but didn’t have the time.

Mash Business Cards


Mash Case Study

Key Actions 
  • Marketing Eye’s marketing strategy consulting team did an inventory of the marketing assets the company had and the existing performance of digital platforms such as website and social media.
  • The team at Mash Technology Group along with key Oracle Account and Marketing Managers came together for a marketing workshop which acted as both a discover, brainstorming and strategy session.
  • All information from the marketing strategy workshop was put into Robotic Marketer, a world-first marketing strategy technology platform that deep dives into customer persona, competitor landscape, SWOT, marketing objectives and key marketing tactics aligned to business goals.
  • Establish what a rebrand would look like and undertake the entire rebranding of the IT consulting firm to reflect and support the brand strategy going forward.
  • Re-build the company website to reflect new branding, key messages, unique value proposition and scope of services.
  • Search engine optimize website and build out the content marketing strategy program.
  • Execute the marketing strategy and incorporate a cadence of email marketing, social media content marketing, blog content and roll-out of industry based sales decks.

Mash EDM


Mash PPT

Result 
  • Marketing Eye developed a comprehensive marketing strategy with detailed information on brand, unique value proposition, key messaging and brand promise. From there the B2B marketing strategy outlined not only what tactics to incorporate in marketing programs but lists of LinkedIn groups to share content and thought leadership, public speaking opportunities, influencers, media outlets for public relations activities and events lists.
  • Activation of marketing strategy was seamless post rebrand with the cadence of email marketing, blog content and social media ensuring that the company had more than 450 potential leads to follow-through with in the first few months – interested in their offering.
  • Regular feedback that the “brand looks good” and “I love your brand”.

Mash Website

Project Details