What is Green Marketing?
But Green Marketing is much more than those terms.
Polonsky has described Green Marketing as the following:
Green or Environment Marketing consist of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment.
To enhance this definition should “environmentally friendly” be changed to “less environmentally harmful“? With this change, Green Marketing should look at minimising environmental harm, not necessarily eliminating it.
Marketing Eye can provide powerful marketing strategies through green marketing for businesses and professional who grow their businesses using best green and sustainable practices.
- Read more...Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different…
- Read more...When you are a successful woman, you are expected to be a whole heap of things, even if some of them you are 'faking it until you make it'.I know first hand how much I have to perform. I have…